The Yoga Space London



Launched in 2017, The Yoga Space London was created to be the destination for yoga and wellbeing in SE18.  An intimate yoga studio located in the heart of the new Woolwich Arsenal Riverside, 5 minute walk from Woolwich Arsenal station. It's proposition to be both authentic and holistic needed to be carefully brought to life in a competitive marketplace.


Impulse’s new identity is a freehand statement of intent – a black and white typographic marque that looks as impulsive as it reads. When applied to packs we added bold splashes of contrasting colour with discovered details to reflect the range’s fun and edgy fragrances.


So successful has this piece of work been that it has garnered a life of it’s own. Spreading far beyond pack onto touch points ranging from digital to merchandise. It has been embraced by the trade and consumers alike.