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Hop Stuff Branding

Hop Stuff

After a successful crowdfunding campaign, Craft brewer start up Hop Stuff, needed a strong identity to compete in the competitive craft beer market, one that represented their local roots as their brewery was located in the Woolwich Arsenal in south east London.


Brand Strategy

Brand Identity


Brand Activation

Social Media



Hop Stuff packaging design
Hop Stuff packaging design
Hop Stuff glasswear design

We wanted something that felt heritage but modern at the same time, branding that would reflect the past, whilst being grounded in the present and looking towards the future, something vibrant that would make their fruity IPA’s and real pale ales, stand out on the supermarket shelves and appeal to their target market.

Hop Stuff packaging design
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