Hop Stuff

Beer has seen a huge revival in the UK, with craft breweries popping up around the country and new exciting brands entering the market weekly.

After a successful crowdfunding campaign, craft brewer start up Hop Stuff, needed a strong identity to compete in the competitive craft beer market, one that represented their local roots as their brewery was based in the Woolwich Arsenal in South East London.

We needed to strike the right balance between reflecting the military heritage of their Woolwich Arsenal roots whilst still being relevant and modern, branding that would reflect the past, whilst being grounded in the present and looking towards the future.

The vibrant design makes their fruity IPA’s and real pale ales, stand out on the supermarket shelves and appeal to a broad audience without alienating the existing craft beer community.