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The Yoga Space London
Contribution
Brand Strategy
Brand Identity
Packaging
Brand Activation
Social Media
Photography
Advertising
The yoga space approached us as they felt their existing branding needed a refresh to reflect their journey from a 300sq ft room in a business centre to their new home, a 3000sq ft duplex well-being waterfront studio, overlooking the river Thames.
We set out to create a modern visual identity, whilst still paying homage to their original design which they were still quite fond of, as it represented where they had come from.
Inspired by this, we wanted a design that represented their philosophy, values, goals and all the facets of their new business.
Praying hands are an iconic emblem that transcend cultural and religious boundaries whilst evoking a sense of trust and integrity. The simplicity and elegance of the symbol captures the essence of connection and inclusion.
They liked the end results so much, they invited us back to assist with the external and internal interior design as well as advising, creating, and cooking a food + beverage menu offering for their growing community.