IDENTITY / CONCEPT / SOCIAL MEDIA
The Warren Arts and Social Space is a new platform for emerging and established creative talent and is based in the heart of the Royal Arsenal in Woolwich South East London. The Warren will be a constantly evolving and dynamic space, which will blend all the strengths of a café / bar with an ever evolving gallery and event space that will showcase and promote the very best local artists, designers, film makers, musicians and other creative’s, through a program of exciting and innovative events. A bar and event space by night, offering the local community a space to socialize and be entertained by a dynamic and diverse arts program promoting the very best up and coming local creative talent.
Inspired by the creative idea, The Warren captures the buzz of the creative talent represented. We carefully selected a vibrant colour palette and edgy logo to create a iconic mark that is both bold and surprising much like the artists and brands The Warren represents. We cohesively then applied this across both digital and print solutions.
Despite being in it's infancy The Warren's social media reach has gained a large local and global following. So successful has this piece of work been that it has garnered a life of it’s own. Spreading far beyond the norm onto touch points ranging from digital to merchandise. It has been embraced by the trade and consumers alike.