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Joseph Sinclair
Contribution
Brand Strategy
Branding
Marketing
Joseph approached us to revitalise his existing brand to better mirror his evolution from editorial photography to handling publicity campaigns for industry titans like Netflix, Disney, Amazon, and HBO.
Our mission was to craft a revamped visual identity imbued with the cinematic essence of the silver screen. A red and black colour scheme, reminiscent of classic cinema, envelops viewers in an ambiance of suspense and drama.
The typography pays homage to the sci-fi movie titles of the 1970s, while the logo's shape subtly nods to the iconic movie ticket, infusing a touch of nostalgia while underscoring our dedication to Joseph's storytelling through his lens.