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PAAWstival
Contribution
Brand Strategy
Brand Identity
Naming & Writing
Packaging
Film & Motion
Brand Activation
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Event Management
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PAAWstival, a non-profit fundraising platform, approached us to design a brand logo for their annual dog show and charity event festival.
Our festival logo for dogs is a spirited rebel with a tail that wags to its own punk-infused beat. Combining the irreverent attitude of punk rock with the playful charm of our furry companions, the logo boasts bold, edgy typography reminiscent of the iconic "God Save the Queen" album by the Sex Pistols.
Our goal was to capture the disrupter and rebellious ethos of the organisation while encapsulating the unbridled enthusiasm of dogs. We invited both the four-legged and two-legged attendees to revel in a celebration where joyful tail-wagging take centre stage.
This logo isn't just an emblem; it's a rebellious anthem, channelling the punk spirit while embracing the infectious joy of our canine friends.
